The first YouTube video received over seven million hits before being taken down.
A shaky camera held by a giggling friend captured a teenage boy standing in a well-tended backyard. Dressed in cargo shorts, he stared solemnly down the lens before announcing, “I’m Shyam Rangaratnam, and this is the Eat Me Drink Me Challenge.”
After taking a deep breath and a dramatic pause—as all on-line daredevils do before embarking on their potentially painful stunt—Shyam broke the seal on the familiar purple vial, and emptied the liquid onto his tongue.
An audible poof sounded as the teenager twisted and writhed, shrinking away like an ice cube under running water. The camera zoomed into the grass, swishing back and forth before discovering miniature Shyam—no bigger than a salt shaker—cavorting through the leafy green jungle he’d thrown himself into.
“Aw shit, dude,” the friend behind the camera guffawed as he stomped his sandaled foot into the grass. “Look out! I’m going to crush you!” In his over-exuberant Godzilla impression, the camera man came frighteningly close to stomping Shyam for real. Every adult watching the video cringed, astounded by how close these kids came to filming a gruesome tragedy.